The visual identity springs from the contrast inherent in the name – the morphing of Paris and Texas. The logotype is simple and taut, while the colour palette is flexible and changes with the collections….The primary identity element is not only a logo, but also a symbolic universe with a life of its own.
These places offer produce that are the freshest, possibly the most ecologically-friendly, direct from the local farmers and everything hand-prepared, hand-crafted. Nothing too fancy. Down to earth. Honest. Authentic. That ties in nicely with the ideals & philosophy of Loysel’s Toy which have led us to coin the well-deserved tag for them – THE COFFEE CRAFTERS.
Sam approached Manual to create a distinct bespoke personal identity and website.
Our solution was not to simply create a standalone monogram, but an idiosyncratic typographic system, used so consistently that it also becomes a logo in itself. We developed a decorative monogram featuring his initials alongside the number 73, the year in which Tootal was born. The slightly awkward and odd design is foil stamped in gloss red across a range of stationery items.
Some time ago I published here a concept project called Ideafixed. That project was just a fake, but, thanks to some good guys from St Petersburg it was later brought to life, with some changes.
Now this is identity for the first fixed gear workshop in St Petersburg. Here one can built a fixie bike, get it repaired, buy some parts or just chill out. Located in the centre of the city, Ellipsis Workshop is also a space for events and meetings of a local community.
Baked Ideas is a kitchen where the bakers are artists who custom-design and hand-decorate any shaped cookies their customers can dream up. The new identity is created to reflect the hand made quality in details.