The visual identity springs from the contrast inherent in the name – the morphing of Paris and Texas. The logotype is simple and taut, while the colour palette is flexible and changes with the collections….The primary identity element is not only a logo, but also a symbolic universe with a life of its own.
These places offer produce that are the freshest, possibly the most ecologically-friendly, direct from the local farmers and everything hand-prepared, hand-crafted. Nothing too fancy. Down to earth. Honest. Authentic. That ties in nicely with the ideals & philosophy of Loysel’s Toy which have led us to coin the well-deserved tag for them – THE COFFEE CRAFTERS.