The visual identity springs from the contrast inherent in the name – the morphing of Paris and Texas. The logotype is simple and taut, while the colour palette is flexible and changes with the collections….The primary identity element is not only a logo, but also a symbolic universe with a life of its own.
Think of a Polaroid, in reverse. Now add the future. It might seem odd but this line of thinking must’ve crossed the minds of Austria-based studio Bureau Rabensteiner when they unveiled this identity and collateral system for N. Daniels Wien a photo producer in Vienna.
The production method is one I’ve certainly never seen before — the black color of the varnish fades at body temperature, so as soon as you hold any of the pieces in your hands you’re literally producing a new image. How cool is that?! See below for some stills of the process in action. LINK
“It’s tempting to call this production method the archetype of its kind. The black color of the varnish fades when touching anything that is at body temperature, allowing for some very customizable and memorable imprints.”